In recent years, event marketing has evolved dramatically. Virtual and hybrid events have become more than just a trend—they’re now essential tools for organisations seeking innovative ways to connect with global audiences. Yet, successfully marketing these events can still pose challenges, especially in an increasingly crowded digital landscape.
This article shares strategies and practical tips to effectively promote your virtual or hybrid event, boost attendance, and enhance engagement.
Before diving into marketing strategies, let’s clearly define these event formats:
Understanding these definitions helps tailor your approach when designing and promoting your event.
Effective event marketing begins with understanding and connecting with the right audience. Consider these questions:
Once you’ve identified these insights, you can better personalise your marketing messages and event features. For example:
Your event landing page is your first impression—make it count. Here are key tips:
Use compelling images, short videos, and consistent branding to immediately capture attention.